I am a thriving cook. As a mom, it is my primary goal to be able to prepare healthy and delicious food for my family. That is why it is important for me to use only the best ingredients available and the best cookware there is in the market. Everytime I go to the mall or grocery I always make it a point to buy something for the kitchen. Due to a tight budget, I am not able to buy everything I want but one item at a time and surely I’ll have my cookware and kitchen set complete soon.
I still remember the first non-stick pan I ever owned, I still have till now. Its been years but nonetheless still very reliable. Why you may asked? Because the brand is Masflex. I just notice it a few weeks back and coincidentally I got an invite to attend the celebration of Masflex’s 25 years in the business. I was very very excited, I imagined that they will somehow have a display of their cookware and kitchen set and that was really something I looked forward to and true enough, I had a glimpse of their wonderful products.
The MASFLEX brand was first introduced in the Philippines in 1989 as a cookware brand. It was a good thing back then since cookware, houseware, and kitchenware products that have global brands were very expensive. There are also the lower-quality recycled scrap material cookware but it posed as a health risk. Masflex answered the call of many homemakers in the Philippines by introducing a range of affordable products that still had a standard of quality that would meet their needs.
During the event I got to know more about the brand. Like its name which stands for MAS for the Mass Marketsegment that they were trying to reach out to and help and FLEX which was derived from the word Flexible which was what the brand was trying to achieve. MASFLEX has been very successful in the houseware, cookware, and kitchenware industry in the Philippines. It caters to the needs of the market but it also brings forth new and innovative technological solutions in the cookware industry.
My favorite amongst all their products are their Non-Stick collection because it encompasses all kinds of cookware, from basic non-stick cookware up to higher end forged aluminum cookware with non-stick coatings from Daikin Japan such as Ceramic, Marble, & Stone.
I was thrilled to know that the Diamond Coating series that is made in Korea has been added to their collection.
Aside from their Non-stick collection is their high quality Stainless Steel collection that has both the basic and the premium lines of cookware.
Also Masflex now caters to a variety of kitchenware & houseware products that is in line with the needs of the modern home makers.
One of the highlights of the event is the introduction of the first ever Brand ambassadress of MASFLEX and she is no other than MS NANCY REYES-LUMEN, most commonly known as the Adobo Queen.
She is a home-maker, she is also a grandmother, mother, daughter, sister, aunt, multi-media personality, singer, band member, home cook, restaurateur, commissary operator, food writer, editor, food stylist, food show host, lecturer, Filipino food advocate, healthy food advocate, food researcher and a true blue cook. Ms. Nancy Reyes-Lumen also comes from the Reyes clan who is the most renowned family when it comes to Filipino food in this country. The big plus in choosing the adobo queen to be their first ever endorser is the fact that she was already a loyal user of Masflex cookware and kitchenware products so she already knew the products very well.
Here are some of the things that Ms Nancy Reyes-Lumen has to say about MASFLEX.
Q1: You have been one of the strongest forces in this industry, serving and endorsing different household brands and kitchen appliances for the last 3 decades. How do you find the MASFLEX products’ usefulness to a homemaker?
NRL: I only agree to endorse brands I do believe in or those that support my advocacies. My relationship with MASFLEX is sincere – we mutually respect each other. I love pots and pans that make my kitchen happy and I am one person who gives kitchen wares as gifts.
Q2: What to you is the MASFLEX brand’s trademark?
NRL: The complete array of kitchenware for all types, sizes, and budget for the kitchen. Masflex adapted to the Filipino consumers, listened to the needs and brought it to the market. They know our needs, they have a wide network therefore if you combine these two factors, they cover the whole spectrum of kitchens and the people who work in them.
Q3: Would you recommend the MASFLEX brand as a gift for newly-wed couples? And why?
NRL: Not just for newly-weds. There is a new market, that of the independent condo dwellers who enjoy their limited downtime by cooking, entertaining at home and bonding with their friends, family and colleagues. Masflex is part of this lifestyle. The memories of joy in cooking comes with the kitchenwares that make the chore playtime, the love for cooking is developed by having a nice kitchen.
Q4: In your opinion, are there still other product lines which MASFLEX should add to their current ones? If yes, can you name a few?
NRL: Since this world is evolving, with lots of new technology presented daily, plus the fact that the “millenials” are here who understand digital technology, MASFLEX should offer specialized kitchenware for kids who now like to cook. Vibrant colors, and perhaps eye-catching designs are to be considered to serve a new lifestyle.
Q5: Being a MASFLEX endorser or brand ambassadress, do you see yourself helping the brand grow in terms of presence in other parts of the country?
NRL: Yes. Now there is a focus on the southern part of the country (Visayas & Mindanao) – I would very much want to visit these places and do some cooking for and amongst the locals using the MASFLEX lines. I also hope to set up or organize clubs for my fellow foodies so that we can share the love of cooking. One doesn’t have to be culinary pro to be a good cook. Also, it would be interesting to explore and cook regional cuisines.
Q6: How has your partnership been with Masflex?
NRL: It’s a love affair – between me and the brand and the love of cooking.
Indeed Ms Nancy Reyes-Lumen is the best choice to be the first ever ambassadress of the MASFLEX brand. She is the embodiment of what they are looking for, someone who has had many years of experience in the culinary industry, has genuine passion in food and cooking, and one who can easily relate with the wide demographic base of consumers.
Congratulations MASFLEX for your 25 years in the industry and More Power to You! I have my sight on new items to buy for the next few months and I can’t wait to add it to my ever growing collection.