About the Brand
THE BIRTH OF THE BRAND
In 1989 masflex® was born in the Philippines to answer the needs of the Filipino homemakers for their love of cooking.
THE BRAND NAME
mas was for the Mass Market segment that the brand was trying to reach out to and help, given the consumers were faced with difficulties in this product category.
flex was derived from the word Flexible which was what the brand was trying to achieve; flexibility in terms of providing innovative solutions that were both affordable and of good quality for the Philippine market.
Chrome Organizers were the first masflex® product here in the Philippines. It was then followed by Non-Stick Cookware with wooden handle which masflex® still carries until today.
masflex® takes pride in assigning sales executives to cover the key cities nationwide and its promodizers are also well trained and equipped with the technical know-how of the products, enabling them to provide customers with the right product fit for their needs and preferences.
THE 25 YEARS OF INNOVATION & FOR THE LOVE OF COOKING
For the past 25 years, masflex® has been successful in being the primary mover in almost all categories it is a part of. The brand is currently strongly positioned in the houseware, cookware, and kitchenware industry in the Philippines. Not only does the brand cater to the needs of the market but it also brings forth new and innovative technological solutions in the cookware industry.
masflex® aims to continuously develop affordable, easy-to-use, and high quality kitchen and dining products for their loyal consumer base and further attract new home-makers towards using masflex® products in their homes and kitchens. Due to this the brand is currently enjoying continuous growth. A market leader that is headstrong in exploiting market gaps & white spaces and working on providing the necessary innovative market solutions for such.